Zain Group, a leading mobile telecom services innovator in eight markets across the Middle East and Africa, is proud to announce it has been awarded ‘Best Brand’ for Telecom in 2017 for a fourth consecutive year at the prestigious Telecoms World Middle East Awards gala event in Dubai earlier this week.  

The honour of the ‘Best Brand’ was bestowed on Zain Group by a panel of expert judges assembled by Terrapinn, the organizers of the annual Telecoms World Middle East Conference and Awards, said the company in a statement.

The awards recognize outstanding performance in key areas throughout the Middle East telecom industry and shine a spotlight on key players that have contributed to making the sector one of the most dynamic globally, it stated.

Commenting on the win, Malik Marafie, the head of the executive team, vice chairman & CEO's Office, Zain Group, said: "The Zain brand is embedded in the core of all our initiatives. It paves the path for our mission, defines our vision and drives our focus within the organization."

"This recognition as the best brand is an acknowledgement of the Zain workforce passion for making a difference to the community we serve and in the positive manner we deal with all of our stakeholders – aiming to put the customer at the center of everything we do," he noted.

Today, Zain Group and its local operations boast more than 9 million fans on Facebook, more than 6 million followers on Twitter, and over 1.2 million on Instagram.

Over the past 4 years, Zain Group’s and operations’ numerous YouTube channels across the region have had more than 200 million views, said the statement from the group.

Zain is also very active on the most exciting new social media channel, i.e. Snapchat, attracting thousands of young followers as well as on LinkedIn with a more senior and professional audience attracting over 100,000 followers, all relevant and indicative factors of the brand power of Zain, it added.-TradeArabia News Service