Sharjah Commerce and Tourism Development Authority (SCTDA) has launched the first Sharjah Summer with a package of top-class entertainment events targeting children and families along with along with exclusive promotions offered by government entities, hotels, malls, travel agencies and airlines.

 

The campaign, which kick started during the Eid holidays, runs till September 8, to help bolster Sharjah’s bid to become one of the region’s top shopping and family entertainment destinations, is proving to be a major success, a statement said.

 

The campaign, organised by a number of public and private sectors’ institutions under the umbrella of SCTDA, aims to bring a comprehensive tourism experience for residents and visitors alike, said a top official. 

 

"With well-considered and thought-of programs, the emirate provides distinguished quality entertainment for all family members, which makes Sharjah a major summer tourism destination at the international tourism map," remarked SCTDA chairman Khalid Jasim Al Midfa.

 

Different government entities and public sector institutions expressed remarkable interest and keenness to take part in the Sharjah Summer campaign.

 

Ever since it was announced, the Sharjah Summer managed to attract 28 contributors from different public and private sectors’ institutions, revealed Al Midfa. More are expected to join during summer, he added. 

 

According to him, the campaign’s vision is to ensure residents and visitors enjoy their stay in the emirate and to attract tourism from the emirate and abroad. 

 

"Through these concerted endeavours of the public and private sectors to live up to international standards of quality tourism services, the SCTDA wants to establish Sharjah as a distinguished and quality tourism destination all over the year," he added.

 

Government entities taking part in this first-ever campaign in the emirate include: the Sharjah Government Media Bureau, Sharjah Investment and Development Authority (Shurooq), Economic Department, Sharjah Chamber of Commerce and Industry, Sharjah Museums Department, Environment and Protected Areas Authority, Air Arabia, Sharjah Art Foundation, Sajaya Young Ladies of Sharjah, SHJ Airport and Sharjah Women Sport Foundation.