Air Arabia, the Middle East and North Africa’s largest low-cost carrier, was awarded ‘Corporate Social Responsibility Initiative of the Year’ for its ‘Charity Cloud’ programme at Aviation Business Awards 2016 held recently in Dubai.

Currently in its 10th edition, the Aviation Business Awards is a prestigious event that gives out awards annually in 15 categories, covering the airline, airport and cargo sectors to celebrate the achievements of leading players and their contributions to the region’s aerospace industry.

Adel Al Ali, group chief executive officer of Air Arabia, said: “To be singled out for recognition for our CSR efforts speaks at length about our business philosophy that has helped us cruise to high altitudes of success. As a responsible business, we believe that in addition to striving to make air travel more affordable and delivering a high-quality passenger experience, we must also commit to creating opportunities that will improve the quality of life for underprivileged communities.”

Long recognised as a CSR leader within the aviation industry, Air Arabia’s Charity Cloud Program was launched in 2005 in collaboration with Sharjah Charity International and is dedicated towards improving the lives of the underprivileged through investing in education and healthcare establishments across the world. Today, Charity Cloud is home to a large number of schools and clinics operating in needy communities. - TradeArabia News Service