The Bahrain Tourism and Exhibitions Authority (BTEA) is taking part in the 37th edition of the World Travel Market (WTM), which is being  held in London till November 8.

The event is one of the main international platforms that attracts travel and tourism industry experts.

The delegation, headed by the Minister of Industry, Commerce and Tourism Zayed bin Rashid Al Zayani, includes representatives from the Bahrain Economic Development Board, At Bahrain, Visit Bahrain, the national carrier Gulf Air, Bahrain International Circuit and TTN, along with a number of leading hotels and travel agents.

BTEA’s participation in this exhibition comes in line with the its long term strategy to further develop the kingdom’s tourism sector and strengthen its position on a regional and international level under the slogan of ‘Ours.Yours.’, which contributes towards the kingdom’s economy and the 2030 Economic Vision.

“During the international event, our efforts will focus on promoting Bahrain as an ideal tourist destination in the region with an aim of attracting new and international markets. We will also focus on highlighting the key international events and attractions available in Bahrain,” said Al Zayani.

Further commenting on the event, the CEO of BTEA Shaikh Khaled bin Humood Al Khalifa stated: “Our participation in the WTM 2017 is intended to showcase Bahrain's tourism potential and enhance its position as a leading family tourism destination in the region. We are pleased to announce the launch of the pearl diving trips and activities where visitors can enjoy a diving experience in the Arabian Gulf with professional trainers to search for oysters which is spread over 400 square meters of sea floor and those who are lucky enough to find any pearls get to keep it for themselves.”

At the exhibition, BTEA will be promoting the upcoming Formula 1 Gulf Air Bahrain Grand Prix where visitors of the stand can participate in the daily ‘fastest lap’ competition and get the opportunity to win two Formula 1 tickets along with two airline tickets as well as complimentary accommodation in the Kingdom of Bahrain. The BTEA will also focus on promoting the pearl diving project which aims to revive Bahrain’s long-standing history in this area.

Bahrain has taken great strides to position itself as an ideal destination for experiential travel, and offers visitors unique experiences that leave lasting memories by putting emphasis on its history which differentiates it from any other country in the Arabian Gulf.

BTEA’s strategy largely focuses on hosting major international events and all efforts are aimed at attracting family and business tourism. The authority has developed an integrated calendar of events to attract different segments.

WTM 2017 offers the opportunity to discover the world under one roof, and be inspired by industry leaders discussing trends, issues and innovations in the travel industry. The three-day event brings together around 5,000 destinations, technology and private sector exhibitors networking with 51,000 travel experts, key industry buyers, journalists, digital influencers, students and Tourism Ministers. - TradeArabia News Service